Est. 2023 — Groningen
We are Andora.
Handmade hats for the passionate, creative and chaotic women.
What we stand for
In today's online world, women either look perfect or have their whole life figured out. Well, we don't. We make mistakes. We are chaotic. We are creative. And we are imperfect.
- ConfidenceWith our hats we hope to give you that boost of confidence that was already there.
- PositivityFollow your dreams, work hard for them, and allow yourself to fail sometimes.
- AuthenticityWe celebrate imperfection, because that's where authenticity lives.
Our story
Where it all started
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2022
A hat lover and a marketer
A 26-year-old hat lover and a 25-year-old marketer from Groningen decide to start their own hat brand.
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The search
Finding the makers
The right manufacturers, the richest tones in wool and hats exactly to our standards. A challenge then, and still today.
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2023
Andora is born
Founded in Groningen. Every hat handmade in Portugal, with the final touches added by us, one by one.
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Today
The signatures
The Rancher and the Mustang. Iconic silhouettes in rich tones, made to be worn for years.
A note from the founders
You live and you learn.
I have always loved hats, and he... well, he loves the way I love them. ;)
We're hooked on finding the perfect handcrafted hat designs in the richest tones of wool. Finding the right manufacturers and getting every hat exactly the way we want it was a challenge, and it still is.
We've made plenty of mistakes along the way and will probably keep making them. Sometimes costly, sometimes we just laugh about it. But hey, you live and you learn. We hope you will too.
Love,
Luke & Wil
Find yours